Search & Subscribe

FacebookTwitterYoutubeLinkedIn
Tuesday, 22 March 2011 14:45

Sony Music Manufacturing

This video was produced for the late Michael Jackson. In 1996 Sony music was awarded the contract through Epic Records to handle the replication and distribution of Michael Jackson’s greatest hits CD “HISTORY”. After a visit from Michael Jackson’s manager and PR people at the Sony Music Plant in Pitman, NJ, the general manager at Sony Music decided to have Creative Video produce a video explaining the CD manufacturing process to Michael since he couldn’t be present for the plant tour. Creative Video documented the entire CD manufacturing process on videotape, wrote the script and used interviews with the hands-on employees having them speak directly to Michael explaining their responsibility and role in the process. Michael loved this video produced by Creative Video and later used portions of it on MTV to help promote sales of the CD.
Published in Video Production
Tuesday, 22 March 2011 12:32

Sony Music

Creative Video was contracted by Sony Music to create an instructional video for Michael Jackson called "The Making of History", detailing the manufacturing process of his greatest hits History CD. Creative Video documented on video the technical process of how the CDs are mastered and replicated. From the delivery of the tape masters, to glass mastering, quality control testing and distribution, Creative Video had the employees from each department explain on videotape their role in the entire manufacturing process. Michael Jackson and Epic Records liked the video so much that they used clips of the video on MTv to promote the album.

“Sony Music landed Michael Jackson’s Greatest Hits “History” project and asked Creative Video to produce a manufacturing process video to show Michael Jackson a behind the scenes look of how the CD’s are made. Creative Video did a masterful job of using our own employees involved in the day-to-day process and each person’s role. Michael loved the video and used selected segments which aired on MTV.”

- Mike Reyder, Sony

Published in Case Studies